Treating APIs as Products: How to Apply Product Management Principles to Your API Portfolio

In order to succeed in today’s competitive API economy, you should go beyond thinking of APIs as digital nice-to-haves, and start thinking of them as first class members of your product portfolio. But this isn’t easy, and does require a shift in mindset to be successful.

In this webinar, Treating APIs as Products: How to Apply Product Management Principles to Your API Portfolio, we will offer a framework for making the shift to treating APIs as products, so you can plan, prioritize, and execute your API product strategy.

We will cover:

  • What is API product management?
  • A 7 step framework for building API products 
  • How the OpenAPI Specification (OAS) opens up possibilities to build API products
  • How to build API products using SwaggerHub

Put these strategies to work today. Get started with SwaggerHub for free.

Ryan Pinkham
Ryan Pinkham,
Marketing Manager
Keshav Vasudevan
Keshav Vasudevan,
Product Marketing Manager
Nathan Wright
Nathan Wright,
Sales Engineer